Willpower Is Overrated: Rewire to Reshape Your Body

Have you ever started a new habit, only to fall right back?

I have. In fact, I lost 60 pounds not once, but three times.

I’ve tried it all. Keto, carnivore, even the “just bananas” diet (Yes, seriously!). Reaching the weight loss goal was not the issue. The real challenge was staying there.

🤔 Why most “how-to” advice isn't the answer

Every time I hit my target, I slipped back.

Social media and YouTube are filled with strategies to help you optimize weight. They help you get results, but not keep them.

Most methods focus on behaviour without addressing the deeper foundation.

To create lasting change, you need to:

• Understand why getting healthy truly matters to you
• Acknowledge the real cost of staying stuck
• Find fulfillment in the process, not just the outcome

Without fully adopting the identity behind the habits, the motivation faded and old routines returned. 

⚠️ I call this Identity Lag

It happens when your actions change faster than your beliefs, creating a mental dissonance that eventually pulls you back to old habits.

Think of it this way: if you are not a smoker, no amount of money would tempt you to buy cigarettes. That behaviour just simply doesn't align with how you see yourself.

The same principle applies to health.

Until you see yourself as a healthy person, no plan will feel natural or stick for long.

🔄 Once my identity shifted, everything changed:

🥗 I became more selective about what I eat

🏃 I started exercising daily without forcing it

🧠 I stayed curious about habits that match my lifestyle

💡 I began seeing the benefits and naturally wanted to stay healthy

⚖️ Weight loss became a natural byproduct, not the focus

🎓 Lessons from Psychology, Practice, and the Real World

This cycle of short-term success followed by relapse made me step back and question what truly creates lasting change. I returned to my psychology degree, reviewing my university notes and reflecting on my practicum experience working with clients recovering from addiction at Vancouver Detox and Daytox Centre. One truth kept showing up: real change happens only when we address the root cause, not just the symptoms.

I carried that same principle into my corporate career, where I spent a decade helping Fortune 500 MedTech companies like Olympus, Stryker, and Johnson & Johnson. My work focused not just on solving visible problems, but on uncovering the deeper issues that were often overlooked.

Across both personal and professional fields, one pattern remained clear: 

Identify the root cause, then design solutions that work with human nature rather than against it.

🛠️ From My Transformation to Your Toolkit

After quitting smoking and keeping off 60 pounds for good, I turned what worked into a tested, repeatable system anyone can use to create lasting change.

1. The CIA (Context, Intention, Action) Framework

A model helps you make sense of where you are, clarify why change matters to you, and shape your environment to reflect your evolving identity.

2. The Identity Switch Sequence Tool 

A structured self-questioning tool that guides you through five stages of awareness:

1. Cause – Understand the root factors and outside influences that shape your behaviour.
2. Problem – Recognize how your current weight or health is affecting your life.
3. Solution – Identify which tools, people, or strategies are already available to support you.
4. Consequence – Become fully aware of what will happen if you do not make a change.
5. Action – Know exactly how to take your first step and follow through with consistency.

Together, the CIA framework and the Identity Switch Sequence Tool do more than help you optimize weight. They shift how you see yourself and the world. 

Remember: Awareness shapes your choices, and choices matter more than effort.

🧠 Tools for Real Change, Not Quick Fixes

You will also learn to use AI tools such as ChatGPT and DeepSeek to create personalized strategies, track your progress, and adapt in real time.

This is not about willpower for short-term gain, but rewiring your identity so the results become inevitable.

We only get one life and one body.

If we do not take care of it now, then when?

✅ Pre-order today for $25 (limited to the first 500 people) 

This early bird offer is available before the book’s official release in Winter 2025.

Everyone who pre-orders will also receive one free month (a $30 value) of the Do-It-With-You Program, which includes:

• The Identity Switch Sequence Tool guides you through the five discovery stages so you don't have to design the questions yourself
• 4 to 8 personal check-ins per month from my team (a real person, not AI) who tracks your progress
• Exclusive Community support with others on the same journey
• Direct Q and A access to me and my team for feedback

💥 Risk-Free Guarantee

Join the Do-It-With-You Program and put the Identity Switch method into practice. If you stay engaged for the full three months and do not see progress, we will refund 100% of the book cost to you.

You have nothing to lose except the weight, the frustration, and the old version of you.

Pre-order the book today and start becoming the person you were meant to be.